Manga in America: Transnational Book Publishing and the Domestication of Japanese Comics

Etukansi
Bloomsbury Publishing, 28.1.2016 - 256 sivua
Japanese manga comic books have attracted a devoted global following. In the popular press manga is said to have “invaded” and “conquered” the United States, and its success is held up as a quintessential example of the globalization of popular culture challenging American hegemony in the twenty-first century.

In Manga in America - the first ever book-length study of the history, structure, and practices of the American manga publishing industry - Casey Brienza explodes this assumption. Drawing on extensive field research and interviews with industry insiders about licensing deals, processes of translation, adaptation, and marketing, new digital publishing and distribution models, and more, Brienza shows that the transnational production of culture is an active, labor-intensive, and oft-contested process of “domestication.” Ultimately, Manga in America argues that the domestication of manga reinforces the very same imbalances of national power that might otherwise seem to have been transformed by it and that the success of Japanese manga in the United States actually serves to make manga everywhere more American.
 

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Sisältö

1 Introduction
1
Manga and the Transnational Production of Culture
15
The History and Structure of American Manga Publishing
41
Founding Companies Negotiating Rights
73
Translators Editors Letterers and Other Invisibles
103
New Manga Publishing Models for a Digital Future
137
Making Manga American
169
House Calls Notes on Research Methodology
179
Glossary
195
References
197
Index
207
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Casey Brienza is Lecturer in the Department of Sociology and Centre for Culture and the Creative Industries at City University London, UK. She is also editor of Global Manga: "Japanese" Comics without Japan?

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