Manga in America: Transnational Book Publishing and the Domestication of Japanese Comics
Bloomsbury Publishing, 28.1.2016 - 256 sivua
Japanese manga comic books have attracted a devoted global following. In the popular press manga is said to have “invaded” and “conquered” the United States, and its success is held up as a quintessential example of the globalization of popular culture challenging American hegemony in the twenty-first century.
In Manga in America - the first ever book-length study of the history, structure, and practices of the American manga publishing industry - Casey Brienza explodes this assumption. Drawing on extensive field research and interviews with industry insiders about licensing deals, processes of translation, adaptation, and marketing, new digital publishing and distribution models, and more, Brienza shows that the transnational production of culture is an active, labor-intensive, and oft-contested process of “domestication.” Ultimately, Manga in America argues that the domestication of manga reinforces the very same imbalances of national power that might otherwise seem to have been transformed by it and that the success of Japanese manga in the United States actually serves to make manga everywhere more American.
Mitä ihmiset sanovat - Kirjoita arvostelu
Yhtään arvostelua ei löytynyt.
Manga and the Transnational Production of Culture
The History and Structure of American Manga Publishing
Founding Companies Negotiating Rights
Translators Editors Letterers and Other Invisibles
New Manga Publishing Models for a Digital Future
Muita painoksia - Näytä kaikki
Manga in America: Transnational Book Publishing and the Domestication of ...
Rajoitettu esikatselu - 2016
actually American manga industry American manga publishing American publishers anime artists become bestsellers bookstores Bourdieu Brienza chapter comics publishing company’s cultural field Del Rey Manga Digital Manga domestication chain e-books edition editor English English-language Evangelist example fan conventions fans fieldwork founding father freelance Furthermore genre graphic novels important informants interviews iPad Japan Japanese manga Japanese publishing Kodansha labor licensing licensors literary magazine manga boom manga in America manga publishing industry manga sales manga series manga titles Naruto national fields one’s Opportunist original global manga particular publishing field publishing houses publishing manga publishing models retail Rey Manga Sailor Moon Sapiro scanlations Scott Pilgrim sell Shogakukan Shonen Jump shoujo manga Shueisha social soft power story subsidiary there’s Tokyopop trade book publishing trade publishing translation transnational cultural production transnational field United value chain Viz Media volume Weekly Shonen Jump word yaoi Yen Press