Magazine Making, Nide 10Viking Press, 1931 - 323 sivua |
Kirjan sisältä
Tulokset 1 - 3 kokonaismäärästä 77
Sivu 6
... advertising revenue . American magazines of the same period also depended almost entirely on their income from subscription , though they carried some advertising on their covers , occasionally admitted it to their pages of editorial ...
... advertising revenue . American magazines of the same period also depended almost entirely on their income from subscription , though they carried some advertising on their covers , occasionally admitted it to their pages of editorial ...
Sivu 214
... advertising department to do the work that an agency would ordinarily do for its client in return for its commission - planning the campaign , writing copy , and providing plates and illustrations . There are two reasons why most ...
... advertising department to do the work that an agency would ordinarily do for its client in return for its commission - planning the campaign , writing copy , and providing plates and illustrations . There are two reasons why most ...
Sivu 267
... ADVERTISING A magazine uses advertising for two distinct purposes . One is to bring its own value as an advertising medium to the attention of business executives and the agencies who place contracts . The other is to attract ...
... ADVERTISING A magazine uses advertising for two distinct purposes . One is to bring its own value as an advertising medium to the attention of business executives and the agencies who place contracts . The other is to attract ...
Sisältö
Economic Basis of the Magazine | 3 |
The Organization of a Magazine Staff | 14 |
Editor and Printer | 41 |
Tekijänoikeudet | |
12 muita osia ei näytetty
Muita painoksia - Näytä kaikki
Yleiset termit ja lausekkeet
advertising appear Atlantic Monthly blunders book review century CHAPTER characters Charles Dickens circulation manager color column copy copy-reader correct cost criticism deal editing editorial office electrotype engraver error exactly frequently give H. L. Mencken half-tone hand ideas illustrations important inch interest issue journals keep kind lay-out less letters linotype literary editor live type machine magazine editor magazine's manu manuscript mass matter methods modern monotype movable types newspaper newsstand sales once ordinary paper periodicals photo-engraving Pica plates possible practice printed printer problem profit proof proof-reader publishing readers releases Remembered Yesterdays Robert Underwood Johnson rule S. S. McClure Saturday Evening Post script sheet sometimes sort space spelling staff standard story subscribers success thing tion typewriter typographical usually Walter Hines Page weekly words writing written York zine