Magazine Making, Nide 10Viking Press, 1931 - 323 sivua |
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Tulokset 1 - 3 kokonaismäärästä 27
Sivu 32
... bring in read- ers , either by skilfully written advertisements , or by al- luring circulars , or by putting crews ... bring in enough advertising to pay for his own department ; just as the first aim of every one of his salesmen is to ...
... bring in read- ers , either by skilfully written advertisements , or by al- luring circulars , or by putting crews ... bring in enough advertising to pay for his own department ; just as the first aim of every one of his salesmen is to ...
Sivu 213
... bring in publishers ' advertis- ing . This does not mean that publishers usually , or even fre- quently , bring pressure to bear on the editor or reviewer through the advertising office . But it does mean that , so far as the business ...
... bring in publishers ' advertis- ing . This does not mean that publishers usually , or even fre- quently , bring pressure to bear on the editor or reviewer through the advertising office . But it does mean that , so far as the business ...
Sivu 267
... bring its own value as an advertising medium to the attention of business executives and the agencies who place contracts . The other is to attract subscribers . Campaigns for either purpose follow the ordinary methods of all ad ...
... bring its own value as an advertising medium to the attention of business executives and the agencies who place contracts . The other is to attract subscribers . Campaigns for either purpose follow the ordinary methods of all ad ...
Sisältö
Economic Basis of the Magazine | 3 |
The Organization of a Magazine Staff | 14 |
Editor and Printer | 41 |
Tekijänoikeudet | |
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advertising appear Atlantic Monthly blunders book review century CHAPTER characters Charles Dickens circulation manager color column copy copy-reader correct cost criticism deal editing editorial office electrotype engraver error exactly frequently give H. L. Mencken half-tone hand ideas illustrations important inch interest issue journals keep kind lay-out less letters linotype literary editor live type machine magazine editor magazine's manu manuscript mass matter methods modern monotype movable types newspaper newsstand sales once ordinary paper periodicals photo-engraving Pica plates possible practice printed printer problem profit proof proof-reader publishing readers releases Remembered Yesterdays Robert Underwood Johnson rule S. S. McClure Saturday Evening Post script sheet sometimes sort space spelling staff standard story subscribers success thing tion typewriter typographical usually Walter Hines Page weekly words writing written York zine