Magazine Making, Nide 10Viking Press, 1931 - 323 sivua |
Kirjan sisältä
Tulokset 1 - 3 kokonaismäärästä 20
Sivu 34
... effect direct and immediate sales . If not , it tries to make the advertised product familiar to the public with a view to future sales . Sometimes advertising seeks to stimulate public interest and goodwill , as in the extensive ...
... effect direct and immediate sales . If not , it tries to make the advertised product familiar to the public with a view to future sales . Sometimes advertising seeks to stimulate public interest and goodwill , as in the extensive ...
Sivu 108
... effect is produced by indenting both margins . To instruct the printer to indent along the right margin , the copy - reader marks a [ along the right margin and indicates the number of ems . It is usual also to write in the size of the ...
... effect is produced by indenting both margins . To instruct the printer to indent along the right margin , the copy - reader marks a [ along the right margin and indicates the number of ems . It is usual also to write in the size of the ...
Sivu 201
... effect by printing contradictory letters simultane- ously . I have known a magazine of international affairs to be accused simultaneously of being pro - German and pro- French . The simple printing of both letters would have made the ...
... effect by printing contradictory letters simultane- ously . I have known a magazine of international affairs to be accused simultaneously of being pro - German and pro- French . The simple printing of both letters would have made the ...
Sisältö
Economic Basis of the Magazine | 3 |
The Organization of a Magazine Staff | 14 |
Editor and Printer | 41 |
Tekijänoikeudet | |
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advertising appear Atlantic Monthly blunders book review century CHAPTER characters Charles Dickens circulation manager color column copy copy-reader correct cost criticism deal editing editorial office electrotype engraver error exactly frequently give H. L. Mencken half-tone hand ideas illustrations important inch interest issue journals keep kind lay-out less letters linotype literary editor live type machine magazine editor magazine's manu manuscript mass matter methods modern monotype movable types newspaper newsstand sales once ordinary paper periodicals photo-engraving Pica plates possible practice printed printer problem profit proof proof-reader publishing readers releases Remembered Yesterdays Robert Underwood Johnson rule S. S. McClure Saturday Evening Post script sheet sometimes sort space spelling staff standard story subscribers success thing tion typewriter typographical usually Walter Hines Page weekly words writing written York zine