Magazine Making, Nide 10Viking Press, 1931 - 323 sivua |
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Tulokset 1 - 3 kokonaismäärästä 57
Sivu 161
... interest , which is psychologically fairly simple . Interest is simply pleasurable attention . When one finds a thing " interesting , " one likes it . If it is a magazine , one buys it . Psychologists describe two types of attention ...
... interest , which is psychologically fairly simple . Interest is simply pleasurable attention . When one finds a thing " interesting , " one likes it . If it is a magazine , one buys it . Psychologists describe two types of attention ...
Sivu 162
... interest -has been aroused as a result of the mind's " taking hold " of what at first required a distinct effort . Interest , of course , varies greatly according to the type of reader . The psychological theory is readily applicable to ...
... interest -has been aroused as a result of the mind's " taking hold " of what at first required a distinct effort . Interest , of course , varies greatly according to the type of reader . The psychological theory is readily applicable to ...
Sivu 271
... interest in his magazine will keep alive from the reverberation of one crash until it is time for the next . The other group holds that it is the publicity man's duty to keep his magazine constantly before the public , issue by issue ...
... interest in his magazine will keep alive from the reverberation of one crash until it is time for the next . The other group holds that it is the publicity man's duty to keep his magazine constantly before the public , issue by issue ...
Sisältö
Economic Basis of the Magazine | 3 |
The Organization of a Magazine Staff | 14 |
Editor and Printer | 41 |
Tekijänoikeudet | |
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advertising appear Atlantic Monthly blunders book review century CHAPTER characters Charles Dickens circulation manager color column copy copy-reader correct cost criticism deal editing editorial office electrotype engraver error exactly frequently give H. L. Mencken half-tone hand ideas illustrations important inch interest issue journals keep kind lay-out less letters linotype literary editor live type machine magazine editor magazine's manu manuscript mass matter methods modern monotype movable types newspaper newsstand sales once ordinary paper periodicals photo-engraving Pica plates possible practice printed printer problem profit proof proof-reader publishing readers releases Remembered Yesterdays Robert Underwood Johnson rule S. S. McClure Saturday Evening Post script sheet sometimes sort space spelling staff standard story subscribers success thing tion typewriter typographical usually Walter Hines Page weekly words writing written York zine