Magazine Making, Nide 10Viking Press, 1931 - 323 sivua |
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Tulokset 1 - 3 kokonaismäärästä 30
Sivu 9
... natural tendency among magazines to scramble for enormous circulations . But the appeal to enormous numbers inevitably necessitates a lowering of intellectual quality . This has now gone so far that , with the honorable exception of a ...
... natural tendency among magazines to scramble for enormous circulations . But the appeal to enormous numbers inevitably necessitates a lowering of intellectual quality . This has now gone so far that , with the honorable exception of a ...
Sivu 14
... nature of its public , financial backing , business , advertising , and edi- torial policies , and a hundred other elements . Yet it is equally difficult to understand magazine work without some idea of the general type of organization ...
... nature of its public , financial backing , business , advertising , and edi- torial policies , and a hundred other elements . Yet it is equally difficult to understand magazine work without some idea of the general type of organization ...
Sivu 26
... nature he must be tied down as little as pos- sible to the mere routine of the magazine . He must , indeed , have a finger in every pie ; and like any good executive he must know at all times what each part of his organization is doing ...
... nature he must be tied down as little as pos- sible to the mere routine of the magazine . He must , indeed , have a finger in every pie ; and like any good executive he must know at all times what each part of his organization is doing ...
Sisältö
Economic Basis of the Magazine | 3 |
The Organization of a Magazine Staff | 14 |
Editor and Printer | 41 |
Tekijänoikeudet | |
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advertising appear Atlantic Monthly blunders book review century CHAPTER characters Charles Dickens circulation manager color column copy copy-reader correct cost criticism deal editing editorial office electrotype engraver error exactly frequently give H. L. Mencken half-tone hand ideas illustrations important inch interest issue journals keep kind lay-out less letters linotype literary editor live type machine magazine editor magazine's manu manuscript mass matter methods modern monotype movable types newspaper newsstand sales once ordinary paper periodicals photo-engraving Pica plates possible practice printed printer problem profit proof proof-reader publishing readers releases Remembered Yesterdays Robert Underwood Johnson rule S. S. McClure Saturday Evening Post script sheet sometimes sort space spelling staff standard story subscribers success thing tion typewriter typographical usually Walter Hines Page weekly words writing written York zine