Magazine Making, Nide 10Viking Press, 1931 - 323 sivua |
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Tulokset 1 - 3 kokonaismäärästä 18
Sivu 173
... newsstand sales . Since the War , there has developed a tendency among some advertising men to lay great stress on the number of copies bought at newsstands , which are regarded as the true index of public interest in the magazine ...
... newsstand sales . Since the War , there has developed a tendency among some advertising men to lay great stress on the number of copies bought at newsstands , which are regarded as the true index of public interest in the magazine ...
Sivu 240
... newsstand copies on a non - returnable basis . Those powerful enough to compel dealers to take their quota do the same thing . While this practice prevents the loss incident to returned copies , it may also mean a reduction in the ...
... newsstand copies on a non - returnable basis . Those powerful enough to compel dealers to take their quota do the same thing . While this practice prevents the loss incident to returned copies , it may also mean a reduction in the ...
Sivu 242
... newsstand circulation , most magazines treat their newsstand sales as " feeders " for their subscription list . Where possible , they endeavor to transform their casual newsstand readers to regular subscribers . Plain Talk for a time ...
... newsstand circulation , most magazines treat their newsstand sales as " feeders " for their subscription list . Where possible , they endeavor to transform their casual newsstand readers to regular subscribers . Plain Talk for a time ...
Sisältö
Economic Basis of the Magazine | 3 |
The Organization of a Magazine Staff | 14 |
Editor and Printer | 41 |
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advertising appear Atlantic Monthly blunders book review century CHAPTER characters Charles Dickens circulation manager color column copy copy-reader correct cost criticism deal editing editorial office electrotype engraver error exactly frequently give H. L. Mencken half-tone hand ideas illustrations important inch interest issue journals keep kind lay-out less letters linotype literary editor live type machine magazine editor magazine's manu manuscript mass matter methods modern monotype movable types newspaper newsstand sales once ordinary paper periodicals photo-engraving Pica plates possible practice printed printer problem profit proof proof-reader publishing readers releases Remembered Yesterdays Robert Underwood Johnson rule S. S. McClure Saturday Evening Post script sheet sometimes sort space spelling staff standard story subscribers success thing tion typewriter typographical usually Walter Hines Page weekly words writing written York zine