Magazine Making, Nide 10Viking Press, 1931 - 323 sivua |
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Tulokset 1 - 3 kokonaismäärästä 8
Sivu 33
... every possible purchaser in the United States , not once but several times . Its object is to take advantage of the high suggestibility of the average man in order to " create wants . The Organization of a Magazine Staff 33.
... every possible purchaser in the United States , not once but several times . Its object is to take advantage of the high suggestibility of the average man in order to " create wants . The Organization of a Magazine Staff 33.
Sivu 34
... object is to stimulate such a flood of inquiries for the product at the retail stores that the retail merchant will be compelled to stock the advertised brands , to the exclusion of the non - advertised . Even the sturdy individualist ...
... object is to stimulate such a flood of inquiries for the product at the retail stores that the retail merchant will be compelled to stock the advertised brands , to the exclusion of the non - advertised . Even the sturdy individualist ...
Sivu 153
... object under heaven can conceal itself so adroitly in so many inconceivable ways . One editor has for years averred that the reason manuscripts get lost is that they stick to chandeliers ! Another editor once turned his office inside ...
... object under heaven can conceal itself so adroitly in so many inconceivable ways . One editor has for years averred that the reason manuscripts get lost is that they stick to chandeliers ! Another editor once turned his office inside ...
Sisältö
Economic Basis of the Magazine | 3 |
The Organization of a Magazine Staff | 14 |
Editor and Printer | 41 |
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advertising appear Atlantic Monthly blunders book review century CHAPTER characters Charles Dickens circulation manager color column copy copy-reader correct cost criticism deal editing editorial office electrotype engraver error exactly frequently give H. L. Mencken half-tone hand ideas illustrations important inch interest issue journals keep kind lay-out less letters linotype literary editor live type machine magazine editor magazine's manu manuscript mass matter methods modern monotype movable types newspaper newsstand sales once ordinary paper periodicals photo-engraving Pica plates possible practice printed printer problem profit proof proof-reader publishing readers releases Remembered Yesterdays Robert Underwood Johnson rule S. S. McClure Saturday Evening Post script sheet sometimes sort space spelling staff standard story subscribers success thing tion typewriter typographical usually Walter Hines Page weekly words writing written York zine