Magazine Making, Nide 10Viking Press, 1931 - 323 sivua |
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Tulokset 1 - 3 kokonaismäärästä 16
Sivu 33
... secure adequate " coverage " —that is , to make sure that the advertiser's " message " reaches every possible purchaser in the United States , not once but several times . Its object is to take advantage of the high suggestibility of ...
... secure adequate " coverage " —that is , to make sure that the advertiser's " message " reaches every possible purchaser in the United States , not once but several times . Its object is to take advantage of the high suggestibility of ...
Sivu 266
... secure the best authors at the editor's own prices . The publisher of one such once remarked , " Our articles are written con amore . From the standpoint of the counting- house it is a most desirable state of affairs . " Authors do not ...
... secure the best authors at the editor's own prices . The publisher of one such once remarked , " Our articles are written con amore . From the standpoint of the counting- house it is a most desirable state of affairs . " Authors do not ...
Sivu 272
... secure wide publicity for a feature article which is tied in some way to a well - known figure with a public following . While Glenn Frank was editor , the Century deliberately linked most of its publicity to his personality . Any ...
... secure wide publicity for a feature article which is tied in some way to a well - known figure with a public following . While Glenn Frank was editor , the Century deliberately linked most of its publicity to his personality . Any ...
Sisältö
Economic Basis of the Magazine | 3 |
The Organization of a Magazine Staff | 14 |
Editor and Printer | 41 |
Tekijänoikeudet | |
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advertising appear Atlantic Monthly blunders book review century CHAPTER characters Charles Dickens circulation manager color column copy copy-reader correct cost criticism deal editing editorial office electrotype engraver error exactly frequently give H. L. Mencken half-tone hand ideas illustrations important inch interest issue journals keep kind lay-out less letters linotype literary editor live type machine magazine editor magazine's manu manuscript mass matter methods modern monotype movable types newspaper newsstand sales once ordinary paper periodicals photo-engraving Pica plates possible practice printed printer problem profit proof proof-reader publishing readers releases Remembered Yesterdays Robert Underwood Johnson rule S. S. McClure Saturday Evening Post script sheet sometimes sort space spelling staff standard story subscribers success thing tion typewriter typographical usually Walter Hines Page weekly words writing written York zine