Magazine Making, Nide 10Viking Press, 1931 - 323 sivua |
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Tulokset 1 - 3 kokonaismäärästä 15
Sivu 22
... sound circulation 1 at the point which the adver- tising department requires in order to sell space in profitable quantities . He must not fall below this , and in many cases he has no desire to go beyond it . He can contribute to this ...
... sound circulation 1 at the point which the adver- tising department requires in order to sell space in profitable quantities . He must not fall below this , and in many cases he has no desire to go beyond it . He can contribute to this ...
Sivu 229
... sound judgments , the writing may be so bad that no one will read it . In their well - founded reaction against this kind of crit- icism , they turn to the bright young men who stand ready to grind out " snappy " criticisms of books on ...
... sound judgments , the writing may be so bad that no one will read it . In their well - founded reaction against this kind of crit- icism , they turn to the bright young men who stand ready to grind out " snappy " criticisms of books on ...
Sivu 244
John Bakeless. SOUND AND UNSOUND CIRCULATION The second basis for classifying circulation is the contrast between sound and unsound circulation . " Sound " circulation -which is also described as " normal , " " natural , " " good ...
John Bakeless. SOUND AND UNSOUND CIRCULATION The second basis for classifying circulation is the contrast between sound and unsound circulation . " Sound " circulation -which is also described as " normal , " " natural , " " good ...
Sisältö
Economic Basis of the Magazine | 3 |
The Organization of a Magazine Staff | 14 |
Editor and Printer | 41 |
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advertising appear Atlantic Monthly blunders book review century CHAPTER characters Charles Dickens circulation manager color column copy copy-reader correct cost criticism deal editing editorial office electrotype engraver error exactly frequently give H. L. Mencken half-tone hand ideas illustrations important inch interest issue journals keep kind lay-out less letters linotype literary editor live type machine magazine editor magazine's manu manuscript mass matter methods modern monotype movable types newspaper newsstand sales once ordinary paper periodicals photo-engraving Pica plates possible practice printed printer problem profit proof proof-reader publishing readers releases Remembered Yesterdays Robert Underwood Johnson rule S. S. McClure Saturday Evening Post script sheet sometimes sort space spelling staff standard story subscribers success thing tion typewriter typographical usually Walter Hines Page weekly words writing written York zine