Magazine Making, Nide 10Viking Press, 1931 - 323 sivua |
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Tulokset 1 - 3 kokonaismäärästä 5
Sivu 5
... speak , baits his pages with such editorial matter as he believes will attract either a great number of readers , or a specific class of readers . He then offers these pages to the reading public at a price considerably lower than his ...
... speak , baits his pages with such editorial matter as he believes will attract either a great number of readers , or a specific class of readers . He then offers these pages to the reading public at a price considerably lower than his ...
Sivu 212
... whose breadth of mind permits liberty of this sort within his own columns . This is , perhaps , as useful a purpose as a department can serve . CHAPTER IX Book Reviews COMMERCIALLY speaking , most contemporary periodi- 212 Magazine Making.
... whose breadth of mind permits liberty of this sort within his own columns . This is , perhaps , as useful a purpose as a department can serve . CHAPTER IX Book Reviews COMMERCIALLY speaking , most contemporary periodi- 212 Magazine Making.
Sivu 213
John Bakeless. CHAPTER IX Book Reviews COMMERCIALLY speaking , most contemporary periodi- cals print book reviews chiefly to bring in publishers ' advertis- ing . This does not mean that publishers usually , or even fre- quently , bring ...
John Bakeless. CHAPTER IX Book Reviews COMMERCIALLY speaking , most contemporary periodi- cals print book reviews chiefly to bring in publishers ' advertis- ing . This does not mean that publishers usually , or even fre- quently , bring ...
Sisältö
Economic Basis of the Magazine | 3 |
The Organization of a Magazine Staff | 14 |
Editor and Printer | 41 |
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advertising appear Atlantic Monthly blunders book review century CHAPTER characters Charles Dickens circulation manager color column copy copy-reader correct cost criticism deal editing editorial office electrotype engraver error exactly frequently give H. L. Mencken half-tone hand ideas illustrations important inch interest issue journals keep kind lay-out less letters linotype literary editor live type machine magazine editor magazine's manu manuscript mass matter methods modern monotype movable types newspaper newsstand sales once ordinary paper periodicals photo-engraving Pica plates possible practice printed printer problem profit proof proof-reader publishing readers releases Remembered Yesterdays Robert Underwood Johnson rule S. S. McClure Saturday Evening Post script sheet sometimes sort space spelling staff standard story subscribers success thing tion typewriter typographical usually Walter Hines Page weekly words writing written York zine