Magazine Making, Nide 10Viking Press, 1931 - 323 sivua |
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Tulokset 1 - 3 kokonaismäärästä 28
Sivu 31
... subscribers at the desired maximum , or with increasing it until it reaches that maximum - often a task which lasts over many years . The methods by which he does this — or , only too frequently , fails to do it - must be reserved for ...
... subscribers at the desired maximum , or with increasing it until it reaches that maximum - often a task which lasts over many years . The methods by which he does this — or , only too frequently , fails to do it - must be reserved for ...
Sivu 238
... subscribers has been known to rise as high as ten times the subscription price . Such a proportion is obviously uneconomical and evidence of the most grotesque bad management . RENEWALS " Renewal effort " -that is , promotion effort ...
... subscribers has been known to rise as high as ten times the subscription price . Such a proportion is obviously uneconomical and evidence of the most grotesque bad management . RENEWALS " Renewal effort " -that is , promotion effort ...
Sivu 263
... subscribers are sufficient evidence that mailing has actually taken place . One caution is especially necessary in ... subscribers . Losing circulation is , naturally , very easy . The circulation manager simply suspends his efforts for ...
... subscribers are sufficient evidence that mailing has actually taken place . One caution is especially necessary in ... subscribers . Losing circulation is , naturally , very easy . The circulation manager simply suspends his efforts for ...
Sisältö
Economic Basis of the Magazine | 3 |
The Organization of a Magazine Staff | 14 |
Editor and Printer | 41 |
Tekijänoikeudet | |
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advertising appear Atlantic Monthly blunders book review century CHAPTER characters Charles Dickens circulation manager color column copy copy-reader correct cost criticism deal editing editorial office electrotype engraver error exactly frequently give H. L. Mencken half-tone hand ideas illustrations important inch interest issue journals keep kind lay-out less letters linotype literary editor live type machine magazine editor magazine's manu manuscript mass matter methods modern monotype movable types newspaper newsstand sales once ordinary paper periodicals photo-engraving Pica plates possible practice printed printer problem profit proof proof-reader publishing readers releases Remembered Yesterdays Robert Underwood Johnson rule S. S. McClure Saturday Evening Post script sheet sometimes sort space spelling staff standard story subscribers success thing tion typewriter typographical usually Walter Hines Page weekly words writing written York zine