Magazine Making, Nide 10Viking Press, 1931 - 323 sivua |
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Tulokset 1 - 3 kokonaismäärästä 46
Sivu 133
... things they do suggest new ideas to him . More often they are likely to provide noth- ing better than an opportunity ... thing had already been done . " Ah , " McClure would say , " not in the McClure way , " and would immediately give ...
... things they do suggest new ideas to him . More often they are likely to provide noth- ing better than an opportunity ... thing had already been done . " Ah , " McClure would say , " not in the McClure way , " and would immediately give ...
Sivu 141
... thing , " he used to say , " print it ! Don't keep it locked up . Always work for the issue in hand- never think of those that are coming afterward . Don't spread yourself thin . Cram the issue full of all the good stuff you have and ...
... thing , " he used to say , " print it ! Don't keep it locked up . Always work for the issue in hand- never think of those that are coming afterward . Don't spread yourself thin . Cram the issue full of all the good stuff you have and ...
Sivu 168
... thing ; there is no merit in blind daring . In such cases a good deal depends on the precise state of the public mind , which the editor must be able to gauge accurately . A bold article succeeds not solely because of its daring but ...
... thing ; there is no merit in blind daring . In such cases a good deal depends on the precise state of the public mind , which the editor must be able to gauge accurately . A bold article succeeds not solely because of its daring but ...
Sisältö
Economic Basis of the Magazine | 3 |
The Organization of a Magazine Staff | 14 |
Editor and Printer | 41 |
Tekijänoikeudet | |
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advertising appear Atlantic Monthly blunders book review century CHAPTER characters Charles Dickens circulation manager color column copy copy-reader correct cost criticism deal editing editorial office electrotype engraver error exactly frequently give H. L. Mencken half-tone hand ideas illustrations important inch interest issue journals keep kind lay-out less letters linotype literary editor live type machine magazine editor magazine's manu manuscript mass matter methods modern monotype movable types newspaper newsstand sales once ordinary paper periodicals photo-engraving Pica plates possible practice printed printer problem profit proof proof-reader publishing readers releases Remembered Yesterdays Robert Underwood Johnson rule S. S. McClure Saturday Evening Post script sheet sometimes sort space spelling staff standard story subscribers success thing tion typewriter typographical usually Walter Hines Page weekly words writing written York zine