Selling and Sales Management

Etukansi
Prentice Hall/Financial Times, 2009 - 546 sivua
0 Arvostelut
Arvosteluja ei vahvisteta, mutta Google tarkistaa ne valheellisen sisällön varalta ja poistaa tällaisen sisällön

Selling and Sales Management 8/e is essential reading for all marketing and management students and practitioners, in particular those with specific interests in the world of sales. The text is split into five logical parts: Sales Perspective, Sales Technique, Sales Environment, Sales Management and Sales Control.

This edition places emphasis on international aspects of selling and sales management whilst also covering all of the important elements of the marketing mix. Topics covered include Sales Strategies, Key Account Management, Sales Forecasting and Budgeting, and the Role of Selling in Marketing.

Mitä ihmiset sanovat - Kirjoita arvostelu

Yhtään arvostelua ei löytynyt.

Muita painoksia - Näytä kaikki

Kirjaluettelon tiedot